About

Lauren Sofair is an Executive Creative Director and Executive Producer with deep experience leading award-winning video and advertising campaigns for top global brands. She is currently the Senior Vice President of Video at Bustle Digital Group, where she oversees branded creative and execution across publications, including NYLON, Bustle and W Magazine. 

Prior to BDG, Lauren held Executive Producer roles at Vox Media, Condé Nast and PopSugar, sitting at the intersection of content strategy, creative, and execution. Her experience spans industries– fashion, beauty,  travel, food, health, tech, and automotive, transforming ideas into content across platforms.

Lauren is a graduate of the University of Miami, where she earned a B.S. in Video & Film and Psychology, and is based in Brooklyn, New York. She is a recurring judge for the Webby Awards and Digiday Awards, has guest lectured at New York University and The New School, and provides creative consulting, career coaching, and mentorship for emerging creative professionals.